Mobilize Now

IMG_1425Speaking a New Language

Designing for the small screen is a challenge. It forces us to take something complex and make it simple. A new form of reading is coming into being, not the old style of digging into blocks of text but rather scanning headlines and captions until we find something of interest and tapping the screen for more.

Images take on a new importance, almost serving some of the functions of traditional punctuation. They divide sections, mark off territory and permit reinforcement and identification with the image. They become ever more important and are augmented by the King of Content (video) to drive home the message and provide detail for the interested viewer.

Our experience is teaching us how to manage the small screen and how to simplify the navigation, to make it more intuitive and useful for the end user.